Southwest Sports Group is the holding company formed by Tom Hicks to house his interests in the Texas Rangers Major League Baseball team and the Dallas Stars NHL hockey team. The firm's other interests include the Mesquite Championship Rodeo in Dallas, ice-skating rinks, and various real estate properties in the Dallas area. Southwest Sports Group also owns half of the Frisco RoughRiders minor league baseball team, which will begin play in 2003. The company also has interests in KXTX-TV and is the general partner of Southwest Sports Realty.

Teamcaster allows Southwest Sports Group's sales personnel and administrators to send out advertising campaigns with multiple promotions to millions of email addresses in a moment's notice. The document editor provides marketing personnel an easy interface to design emails and landing pages, keeping the corporate message consistent, yet personalized from the sales representative.

"eLevel's Teamcaster solution is the most advanced marketing tool we have ever used. We doubled our database of prospective customers for season tickets and luxury box suites in 2 days, and saved over $100,000 in direct mail costs in only 3 weeks."

- Becky Thielen
  Marketing Director
  Soutwest Sports Group, Inc.

Teamcaster delivers proliferate marketing of SSG's contact database through a sophisticated referral system. The advertisement campaigns are presented in HTML or text according to the mail client. Marketing groups and sales personnel can generate reports to analyze campaign effectiveness based on different system metrics that are tagged for the end user's interest, traffic patterns, and referrals.