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| "TeamCasterTM is the
most advanced marketing tool we have ever used." |
- Becky Thielen
Marketing Director
Southwest Sports Group
(Dallas Stars/Texas Rangers) |
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Southwest
Sports Group is the holding company formed by Tom Hicks to
house his interests in the Texas Rangers Major League Baseball
team and the Dallas Stars NHL hockey team. The firm's other
interests include the Mesquite Championship Rodeo in Dallas,
ice-skating rinks, and various real estate properties in the
Dallas area. Southwest Sports Group also owns half of the
Frisco RoughRiders minor league baseball team, which will
begin play in 2003. The company also has interests in KXTX-TV
and is the general partner of Southwest Sports Realty.
Teamcaster allows Southwest Sports Group's sales personnel and administrators
to send out advertising campaigns with multiple promotions
to millions of email addresses in a moment's notice. The document editor provides marketing personnel an easy
interface to design emails and landing pages, keeping the corporate message consistent, yet personalized from the sales representative.
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